Serving as a curtain call to Gillette Stadium’s successful 2023 schedule, the 2024 summer concert series will feature performances by the Rolling Stones, Pink and three shows by country entertainer Kenny Chesney.
But the hottest ticket in town may well be the June 12 ceremony inducting seven-time Super Bowl champion Tom Brady into the New England Patriots Hall of Fame.
“We know the demand is incredibly high,” Jess Enos, director of business development and external affairs for Kraft Sports & Entertainment, told select board members Tuesday night.
Although prior Hall of Fame inductions were held in the plaza adjacent to the Patriots pro shop, the Brady event will be inside the stadium, with the program conducted from staging in the south endzone, much like a standard concert.
Enos said the Wednesday night event will kick off at 7 p.m. and wind down by 10 p.m.
“It’s a lot of the traditional elements you would expect to see in our Hall of Fame induction ceremonies, and then a lot of really exciting surprises for the fans,” she said.
Enos said that season ticket holders have until the end of this week to purchase $36 tickets for the Brady event, after which those registered in the Gillette resident rewards program will have the opportunity to purchase tickets at the same price.
First implemented for the Taylor Swift concerts, the rewards program provides verified residents with a Ticketmaster account enabling them access to special offerings like the Brady Hall of Fame induction.
Enos said residents can register for the program through a link on the Gillette Stadium website. Those registering must fill out a questionaire verifying residency and include a photo of their driver’s license accompanied by a piece of mail.
“If you are not already a member you still have time,” Enos said. “We most likely will be going to residents the last week of April” for the Brady event.
With little discussion, board members unanimously approved Gillette’s 2024 entertainment application, which covers all concerts and special events held in the stadium itself, as well as New England Patriots and Revolution games.
Insofar as the latter is concerned, the Revolution already have sold out the entire stadium for an April 27 match against Inter Miami CF featuring Argentine soccer legend Lionel Messi.
“It’s an incredibly exciting match for the franchise to have a player of that caliber on the Gillette Stadium pitch,” Enos said. “We’re really excited about it.”
The schedule approved Tuesday night also includes the following events:
Monster Energy motorcycle super
- cross this Saturday (April 13).
- Mons
- ter Jam truck rally on April 20.
- Rolling Stones concert on May 30.
- Tom Brady Hall of Fame Induction on June 12.
- Zach Bryant concerts on June 26 and July 17.
Metallica concerts on Aug. 2 and Aug. 4.
- Pink concert on Aug. 21.
- Kenny Chesney / Zac Brown Band concerts on Aug. 23, 24 and 25.
- Premiere Lacrosse League quarterfinals on Sept. 2
Representing the town Stadium Advisory Committee, George Bell endorsed Gillette’s 2024 application, based in part on what he termed the high level of cooperation between stadium management and public safety officials.
“I don’t think the level has ever been higher in the 25 years that I’ve been a member,” Bell said. “I just think it’s something to be proud of.”
Bell also thanked stadium management for maintaining the resident ticket offers for special events
“I know it’s something we talked about early on,” he said. “It’s a great thing to offer the townspeople that opportunity.”
Deputy Police Chief Richard Noonan echoed Bell’s remarks.
“Our working relationship, our lines of communication, have never been stronger,” Noonan said. “Our goal is to provide professional police services at every event Gillette is going to have, and I’m fairly certain that’s what we’re going to do.”
Coincidentally, Enos said, the Rolling Stones played the first-ever concert at Gillettte Stadium in 2002, and the band’s May 30 show just happens to be the 100th at the venue.