Levi’s Announces Partnership With Singer Mabel

Levi’s Announces Partnership With Singer Mabel

Mabel has been announced as the latest ambassador for Levi’s and will join the ranks with music legends like Skepta, SZA, Snoop Dogg and Loyle Carner.

Mabel, daughter or legendary British musician Neneh Cherry, announced the news on her Instagram.

Mabel wrote “So excited to be a part of the @levis_ukmusic project because discovering and encouraging aspiring artists to find their voices is very important to me!”

“This project is all about mentorship and helping people find the right tools to build their artistry. Stay tuned 👀❤️“

Commenting on joining Levi’s Music Project, Mabel said in a statement: “I’ve never really boxed myself into a genre. Music is about a feeling. I’ve always said I can sing things better than I can say them. I want to inspire other people to be unapologetic about who they really are.

“The human experience is about connection. It’s not about giving people a perfect performance; it’s about giving them a piece of you that is real.”

“To be able to do that through lyrics and melodies is so magical.”

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